Design thinking is the difference between doing work and meaningful work. It all starts with knowing that customers are not numbers, but people. Empathy is key.

Customer Interviews

Customer Interviews: A better way of doing them with 1 example

The great entrepreneur and author of Lean Startup, Eric Reis said: “People are metrics too”. He is not even the first one to do so, Steve Blank in his “Customer Development” framework that came before the Lean Startup movement is based on “Get out of the building” motto in discovering who your customers and what their needs are.

Here’s a nice story from Steve Blank on how he almost got fired