Design thinking is the difference between doing work and meaningful work. It all starts with knowing that customers are not numbers, but people. Empathy is key.
Ever wondered how you can find out customer’s needs before they even know they have them? Enter Empathy Mapping an exercise that helps you reach out to your customers on a deeper level.
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A Design Sprint is a 5-day step-by-step process for answering crucial questions through prototyping and testing ideas with customers.From Google products, investment bankers, to high school students, the Sprint process can be applied in any problem context.
The great entrepreneur and author of Lean Startup, Eric Reis said: “People are metrics too”. He is not even the first one to do so, Steve Blank in his “Customer Development” framework that came before the Lean Startup movement is based on “Get out of the building” motto in discovering who your customers and what their needs are.
Here’s a nice story from Steve Blank on how he almost got fired